EF
{{ agency }}
Brand intake
{{ progressPct }}% complete
Required inputs
Legend
Section complete
Partially filled
Not started
Progress saves in this browser as you type.

We have enough information.

Our team is preparing your email design preview. You don't need to do anything else right now — here is exactly what happens next.

We couldn't reach our server just now, so your answers downloaded as a file instead. Please email that file to our team so production can start.
{{ tl.num }}
{{ tl.title }} {{ tl.tag }}
{{ tl.body }}
!

We still need a few items before production can begin.

Your answers are saved. Complete the checklist below — as soon as everything is in, our team starts preparing your design preview.

{{ ck.icon }} {{ ck.label }} {{ ck.help }}
Step {{ stepNum }} of 9 · {{ stepTitle }}
{{ stepChip }}

Start with your website

Tell us where your store lives. Our team studies your site during onboarding — and you'll enter your brand's exact colors, fonts and logo in the Visual identity step. The whole intake takes about 15 minutes.

Reading your site — logo, colors, fonts, socials…
Here's what we found on your site
{{ sc.label }}
Best-effort pre-fill only — you'll see and confirm every value in the next steps. Nothing is final.
We couldn't read that site just now — no problem. Continue and enter your brand details in the next steps.

Brand basics

These appear in every email: the sender name your customers see, and the addresses replies go to.

Ideally on a dedicated sending subdomain.
Replies and unsubscribe requests route here.
The "from" name in the inbox, e.g. "<Name> — <Brand>".

Your visual identity

Enter the exact values your brand uses — your emails are designed from precisely what you approve here. Each group marks itself confirmed as you fill it; use "See my notes" if you want our team to double-check something.

Logo *
Color palette *
{{ kp.role }}{{ kp.req }}
{{ kp.hint }}
Fonts *

Products & positioning

These answers fill fixed slots in the email system's persuasion structure — the closer they are to how you'd say it, the better the emails read.

Do these answers describe your brand? *
Comma-separated.
Fills the desire & visualization messages.
Fills the comparison / teardown messages.

Voice & tone

Optional, but this is how we make the copy sound like you instead of a template.

Words you love, words you ban, how formal to be.

Discounts & offers

The system's discount placement and escalation shape are fixed — deeper flows discount more. Pick an intensity per flow; the code names are set for you.

i Each code shown must exist as a static discount in your store before install — we'll send you the exact list to create after you submit.
{{ rg.label }}
Offer intensity by customer moment *
FlowIntensityYour code
{{ fl.name }}{{ fl.desc }} {{ fl.code }}
Middle option is our recommendation. Codes are named automatically from your picks.

Testimonials & reviews

Optional — but social-proof slots in the flows perform far better with real quotes. 3–6 is ideal.

{{ testimonialCount }}
We run a reviews analysis on these to extract your customers' desires, frustrations and objections — it powers the copy and the design of your emails.

Signup form offer

What new visitors get for joining your list. Our team builds the popup for you from this choice.

{{ entryCodeChip }} Your signup code — named automatically from your choice.

Review & submit

Here's where your intake stands. You can submit either way — but production only starts once everything required is in.

{{ reqDoneCount }}
required inputs complete
{{ reqMissingCount }}
required still missing
Still missing
{{ mi.label }} · {{ mi.stepTitle }}
Optional, but helpful
i Nothing to set up yet — after you approve your design preview, we'll send a short access checklist (Klaviyo access for our team, discount codes created in your store, sending domain).
{{ stepHint }}